To meet the ever-changing customer shopping expectations, Challenger embarks on an exciting journey to offer our Retail shoppers an Converged Shopping Experience. This Converged Shopping Experience begins with the vision articulated by our CEO in 2014/2015 as the Challenger’s Digital Lifestyle Eco-System. Since then, we have implemented various innovative retail systems (in our brick and mortar stores) as well as setting up a brand new online marketplace (Hachi.tech). These innovations and new development were made possible by leveraging on the Cloud technologies. In this presentation, Joshua will share on the Challenger Journey of digital transformation in a traditional Retail environment to a Converged (Online / Offline) shopping experience.