How financial brands can leverage the rise of the platform economy
FinTech and Blockchain Theatre
One of the biggest changes in consumer purchase behaviour is being brought on by the emergence of the platform economy. Online marketplaces such as Amazon are becoming the go-to site for consumers, as they are faced with more choices than ever before. We are now beginning to see the same trend in the financial services industry. While this shift may be seen as disruptive in the short term, it offers a number of opportunities for financial institutions to acquire new customers and retain existing customers.