Data, information and knowledge are fundamental core concepts of our everyday activities and are driving the digital transformation of today's global society. Digitization is enabled by four megatrends of cloud, big data, mobile, and social technologies. This disruptive change interacts with all information systems that are important to business enablers for the current digital transformation. This session will share on the need to have an appropriate alignment of business models and digital technologies for creating new digital transformation strategies. Using Enterprise Architecture to map out the enterprise design and blueprint towards realising business value, and at any point in time if trouble and issues arise, a business can use the Digital Enterprise Architecture Map to trace the issue back to the cause of it, take steps to adjust, and have visibility into the effects of that adjustment.