Digital transformation is driving change not only in your business, but also how you deliver services to your users and your customers. This change can make or break your business' brand and reputation. Transitioning to hybrid multi-cloud brings challenges such as multiple cloud instances, new services with containerization of microservices, visibility across entire infrastructure both on-premise and in the cloud, flexibility to scale, and security. This requires a flexible and consistent approach to app delivery that balances the challenges without neglecting user experience. Citrix Application Delivery Controller (ADC) and Citrix Application Delivery Management (ADM) provide the simplified application delivery you need to deliver apps to your end users quickly and securely from hybrid, multi-cloud.