The more you know about a human being, the more accurate and directed your care will be. Rush University Medical Center in Chicago has put together a team that is exceptional at understanding data and using technology that actually has an impact on healthcare. In this session, Omar B. Lateef, the CEO of Rush, addresses approaches to benefitting health and care quality through technology. Dr. Lateef, in this session, will also identify technology use implications for your organization's brand in the marketplace. Examples from the Rush University experience will be shared, and best practices described.