The Impact of Your Digital Transformation Initiatives on Customer Experience
Technology has drastically transformed consumer habits, with increasing demands for ease, convenience, hyper-personalisation and immediacy. The customer experience function has become paramount to a business's success as competing brands continue to enhance their digital customer experience to remain competitive. How are your digital transformation initiatives responding to these new market realities? We will explore:
- Characteristics and expectations of the new-age, digitally-conscious customer
- Key pillars for delivering impactful customer experiences via communications
- Effective approaches to change management and achieve buy-in within the entire organisation