Zhifang leads the SDN/NFV and Cloud connectivity product mission within Telstra. His portfolio includes product capabilities focused on direct cloud connectivity, global data centre and network interconnect, and NFV, on a modular programmable platform, for enterprise and business customers. Zhifang has more than fifteen years' experience in the ICT industry, with an extensive background in product development, product management, and customer solutions. Prior to his current role, he was the product lead responsible for expanding Telstra's cloud services into global markets.