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06 Aug 2019

Cloud Expo Asia Q&A: Branson Lee, CEO, ECXX.com

James Orme

It’s just over two months until Cloud Expo Asia opens its doors at the Marina Bay Sands in Singapore. Looking ahead to October, Techerati has sat down with some of the event’s most high-profile speakers to get underneath the tech and find out what makes them tick. First up is Branson Lee, prolific consultant, technologist and CEO of digital asset exchange ECXX.com

 

Name: Branson Lee

Job Title: CEO of Digital Asset Exchange

Company: ECXX.com

 

Q1) What is the most frequently used app on your mobile phone?

Ridesharing apps. I commute a lot and ridesharing apps allow me to get to most places without worrying about carparks and parking fees.

Q2) What keeps you up at night?

Driving our digital asset exchange forward and understanding how we can do things differently vis-à-vis other exchanges. The exchange business is a tough, tough business, contrary to what a lot of people think. We are in the business of providing access to an alternative asset class and it is not easy to educate the masses out there that digital assets are here to stay.

Q3) What are three things you do in the morning to boost productivity?

A good workout, a motivational podcast and a healthy breakfast.

Q4) What is your favourite quote?

I like the quote “This too shall pass”. I think the great managers of companies understand that good times or bad times will come to pass and the challenge for executives is to enjoy the good times while they last, yet be cognisant that those times will come to an end. On the contrary, if we are going through a rough patch, we should not despair and keep hustling because, bad times don’t last. Life is a journey and we should learn to enjoy it, good times or otherwise.

Q5) Tell us one thing we didn’t know about you?

I love to teach and share my knowledge.

Q6) What do you think the future of blockchain is like?

In the future, blockchain will be to the world what the Internet and electricity are to it today. The technology will be the basis for new financial and other use cases. While blockchain will form the base infrastructure, it will be invisible enough that we do not question or think twice about its existence.

 

Want to know more about him? Click here to find out more!

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Testimonials

  • Western Digital has been exhibiting Cloud Expo Asia and Data Centre World for a few years now and have always seen great success at the shows. Western Digital has an extensive storage solutions portfolio and with this bring the largest scale cloud & data centre exhibition in Singapore and ASEAN, it is important for us to have a presence here. With the Significant representation of overseas delegates other than Singapore-based delegates, this allows us to reach out a mass group audience in one location.
    APeC Channel Marketing, Western Digital
  • We’ve met a good mix of new prospects and existing customers over the two days. There were many relevant questions posed by the delegates, attesting to the immense interest the show has generated for us leading up to the show.
    Marketing – South East Asia and India, Splunk
  • Through Cloud Expo Asia, we get new prospects, lead generation and a lot of brand exposure. Across these two days, it’s been very exciting and we’re already looking forward to next year!
    Marketing Manager, Netpluz Asia Pte Ltd
  • Conferences like these at Cloud Expo Asia are always exciting because not only we have a chance to hear about the latest best practices and developments, and also reconnect with peers, clients and partners. I would love to be back at Cloud Expo Asia again!
    Director, Fintech & Crypto, PwC Singapore
  • As the COO in one of the biggest insurance companies in Japan, I’ve arranged my team to take turn to come visit across these two days to get the latest industry knowledge. Because of my role, I am particularly interested in the risk management and security sessions. What we’re appreciated the most is that we can source a variety of content at one place, including solution providers, end-users and those institutions [IASA, ISC2 etc.]. It is very comprehensive.
    COO, Tokio Marine Insurance Group
  • I’ve never visited an event of such massive scale featuring some of the most amazing brands and speakers here. I learnt a lot from attending the sessions like blockchain, digitisation, logistics and customer experience. I am very impressed with the breadth of the topics covered all under one roof over two days. I’ve also met many new suppliers I’ve never knew before and got to establish contact with them now. Coming to this event has given me so much value.
    Founder, All about Supply Chain